Our Story
WeLifeInsure was born out of a desire to make quality Life Insurance accessible to more Australians.
Our journey started after seeing Life Insurance becoming increasingly difficult to access for those who need it most. With close to a decade of experience in providing Insurance Advice and Claims Handling, WeLifeInsure was established in 2023 to help bridge the underinsurance gap in Australia.
Today, we partner with financial advisers, mortgage brokers, and accountants across Australia, helping clients to learn about, compare and choose from our panel of Australia's leading life insurers.
Partnered with over 90% of Australia’s retail insurers
Our Mission
We believe everyone should have the ability to compare and take up quality Life Insurance cover without additional fees.
By partnering with 9 of Australia's leading insurers and offering expert guidance, we help customers understand their options so they stay in control without compromising on quality.
We want to be the best at what we do – empowering our clients to make informed decisions about their insurance and providing continuous support from the moment they take up cover to the time they may need to make a claim.
Meet Wilson
Wilson is the driving force behind WeLifeInsure. He began his career as a financial adviser in 2016 providing advice on Life Insurance, Investments and Retirement. But it was through handling insurance claims that he saw the life-changing impact that the right coverage can have..
Over time, Wilson noticed that Insurance advice was becoming increasingly costly to provide and hence also less accessible. That’s when Wilson decided to establish WeLifeInsure. By focusing only on Life Insurance, WeLifeInsure aims to be highly efficient so that these reduced costs can be passed back to customers.
Wilson has an Advanced Diploma, a bachelor degree, and and close to a decade of experience providing Insurance advice. Wilson is also an authorised representative of Sustainable Life Solutions (AFSL 536966).