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Our Story

WeLifeInsure was born out of a desire to make quality Life Insurance accessible to more Australians.

Our journey started after seeing Life Insurance becoming increasingly difficult to access for those who need it most. With close to a decade of experience in providing Insurance Advice and Claims Handling, WeLifeInsure was established in 2023 to help bridge the underinsurance gap in Australia.

Today, we partner with financial advisers, mortgage brokers, and accountants across Australia, helping clients to learn about, compare and choose from our panel of Australia's leading life insurers.

Partnered with over 90% of Australia’s retail insurers

Our Mission

We believe everyone should have the ability to compare and take up quality Life Insurance cover without additional fees.

By partnering with 9 of Australia's leading insurers and offering expert guidance, we help customers understand their options so they stay in control without compromising on quality.

We want to be the best at what we do – empowering our clients to make informed decisions about their insurance and providing continuous support from the moment they take up cover to the time they may need to make a claim.

Wilson Chen

Director | Life Insurance Broker
wilson@welifeinsure.com.au

Meet Wilson

Wilson is the driving force behind WeLifeInsure. He began his career as a financial adviser in 2016 providing advice on Life Insurance, Investments and Retirement. But it was through handling insurance claims that he saw the life-changing impact that the right coverage can have..

Over time, Wilson noticed that Insurance advice was becoming increasingly costly to provide and hence also less accessible. That’s when Wilson decided to establish WeLifeInsure. By focusing only on Life Insurance, WeLifeInsure aims to be highly efficient so that these reduced costs can be passed back to customers.

Wilson has an Advanced Diploma, a bachelor degree, and and close to a decade of experience providing Insurance advice. Wilson is also an authorised representative of Sustainable Life Solutions (AFSL 536966).

Advanced Diploma

Financial Planning (RG146)

Authorised representative

8 years experience

providing insurance advice

Financial advisor exam

The People We’ve Helped Get Insured

5.0

21 reviews

Nathan Cox

Wilson helped us set up our life insurance and has been fantastic to deal with. He's knowledgable, extremely responsive and very clear with his communication. On top of that, he's a great guy and very nice to deal with.

Miles Openshaw

Wilson and his team a great. Super friendly, answered all our questions, and helped guide us to make the most informed decisions. Feeling very happy with the various covers we purchased.

Phil Tran

Great experience from beginning to end. Wilson was able to addon trauma cover and income protection for the same price I was paying within my super fund (which ONLY had Death and TPD cover!). Thank you Wilson!

Chun Wong

Fantastic service provided by WeLifeInsure. Wilson was very knowledgeable and made the entire process of obtaining and reviewing personal insurance easy to follow and understand. He was extremely patient in explaining all important aspects and tailoring the policy to individual needs and circumstances. He was also able to give many other helpful pointers, such that it is evident that he always keeps the best interest of the individual at heart. Highly recommended.

Beau Borg

Couldn't recommend Wilson enough

Lisa-Marie Hinton

Wilson was super nice and helpful. Made time outside normal working hours to accomodate myself and husband. I will use Wilson for future insurance products again. I am very happy with my service and would recommend Wilson.

Elliot Del Greco

Wilson was so helpful in understanding what was right for me. My last broker was overselling me 😔 Then Wilson and his team helped me consolidate, save money and extract greater value. Thanks for your all your support to date!

Jacinta Kemm

Wilson was a tremendous help in navigating the tricky topic of life insurance. He advocated on my behalf, and I am very grateful for his service and support.

Marc R

Wilson made the process of getting insurance smooth and efficient. He is highly knowledgeable and made sure I understood all the different options before I made any decisions. Would highly recommend We life Insure to anyone.

Miththinda Kankanamage

Highly professional. Answered all my questions with patience and in detail. Thank you Wilson.

Liam

I highly recommend WeLifeInsure. Wilson is a complete professional. He is knowledgeable and trustworthy, who always has your best interests at heart. Best of all he is a good person.

pankit shah

Great customer service and very informative.

Sonia Dyster

Wilson provided comprehensive explanations to my never ending questions and I felt like I was then in a position to make an informed and appropriate decision for my situation. Consideration was given to ensure that I had explored my current insurance and was aware of what I would be giving up if I switched. Thanks Wilson for your excellent customer service. Highly recommend.

Juan Zou

Wilson was a great help. He helped us review our policies and we’re very satisfied. Thanks you

Michael Zoran

Genuine and professional. Offered fantastic service tailored to my needs. Knowledgeable and insightful. Also very fast turn around time. Highly recommend.

Clinton Gabriel

Very professional when working through my cover. Highly recommend Wilson and the team.

Rhys Goode

Wilson's organised, calm approach to organising my Insurance products with me was seamless. Never felt like a question was too difficult, or silly to ask and the explanation was clear and excellent comparisons were used to help me gauge what level of cover I need. Would recommend his services to friends and family!